Архив рубрики «Asia»

Presidium: Guerilla beds

Advertising Agency: Out of the Box, India
Executive Creative Director: Viral Pandya
Creative Director: Sabu Paul
Creative Director: Guneet Pandya
Art Directors: Viral Pandya, Guneet Pandya
Copywriter: Sabu Paul

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IKEA: Resize-a-Room

Home and room sizes here vary as much as the people. But we wanted people to know that no matter the kind of living space they have, IKEA has a design and furniture solution to fit their lives. By using the small size of a banner to our advantage, we created a resizable ad that dynamically changes to fit the space it’s moved to. People play by clicking and dragging the banner into the shape they choose and watch as the IKEA furniture pieces work within each newly allotted space.

Advertising Agency: MEMAC Ogilvy, Dubai, UAE
Executive Creative Director: Till Hohmann
Creative Director: Preethi Mariappan
Art Director: Rafael Guida
Copywriter: Amina Abdel-Halim
Flash Developer: Sarabjeet Singh
Media Strategist: Anna Gibbons
Published: March 2010

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IKEA: Resize-a-Room

Home and room sizes here vary as much as the people. But we wanted people to know that no matter the kind of living space they have, IKEA has a design and furniture solution to fit their lives. By using the small size of a banner to our advantage, we created a resizable ad that dynamically changes to fit the space it’s moved to. People play by clicking and dragging the banner into the shape they choose and watch as the IKEA furniture pieces work within each newly allotted space.

Advertising Agency: MEMAC Ogilvy, Dubai, UAE
Executive Creative Director: Till Hohmann
Creative Director: Preethi Mariappan
Art Director: Rafael Guida
Copywriter: Amina Abdel-Halim
Flash Developer: Sarabjeet Singh
Media Strategist: Anna Gibbons
Published: March 2010

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Dianne: Smile

In Thailand, contraception pills ad are challenged with the obligation that does not allow them to advertised the product as «contraception pills» as such. So it has to be market as a pill which adjust women hormone to enhance their skin instead, but still somehow suggesting the «birth control» element discreetly.

Creative: Trong Ronakiat

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Kiwi Kleen: Chicken

Advertising Agency: McCann Worldgroup Bangkok, Thailand
Creative Director: Chinnawut Awakul
Art Director: Anuwat Nitipanont
Copywriter: Napapatch Kantasil
Published: March 2010

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Colgate Dental Floss: Beef

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay

Executive Creative Director: Tzur Golan

Creative Director: Amit Gal
Art Director: Ran Cory
Copywriter: Paul Paszkowski
Photographer: Yoram Aschheim
Published: April 2010

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Colgate Dental Floss: Chicken

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay

Executive Creative Director: Tzur Golan

Creative Director: Amit Gal
Art Director: Ran Cory
Copywriter: Paul Paszkowski
Photographer: Yoram Aschheim
Published: April 2010

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