Архив рубрики «Media»
Here is the link to The Web Address Expander:
New campaign for Sveriges Radio (Swedish Radio). To clarify their brand across all media they decided to change the way they communicated their website address from to . So whenever they refered to their website, for example in broadcast (which they do a couple thousand times each day), they would always communicate their whole name.
So we were asked to communicate the change to web community. Our initial approach was that this is exactly the opposite of the web trends today, where everyone is striving for shorter urls. This is quite obvious when you like at url shortening services such as bit.ly, tinyurl and tiny.cc. But what we wanted to communicate was exaclty the opposite, Sveriges Radio had gone from a short adress to a longer one. So to be quite frank, we did the exact opposite, we created «The Web Address Expander». A service that will take any url and turn it into a very, very long url. Stupidly long urls.
In the urls that our service created, you can find different stories depending on the length you choose and the adress you want to expand. And since Sveriges Radio is Swedish public service broadcaster (much like BBC) and one of their main goals is to protect freedom of speech and democracy may I suggest you try to expand for example
Advertising Agency: Forsman & Bodenfors, Sweden
Account manager: Andreas Engstrand
Agency Producer: Nicole van Rooij Ekström
Art Director: Adam Ulvegärde
Copywriter: Robert Lund
Designer: Viktor Larsson & Johanna Hofman Bang
Web Producer: Peter Gaudiano
Creative technologies: Stefan Thomson
Production company: Thomson Interactive
Рубрика: Europe, Forsman & Bodenfors, Media, Online, Sveriges Radio, Sweden | 
Метки: Adam Ulvegärde, Address, Art Director, bang web, Johanna Hofman, Nicole van Rooij, Peter Gaudiano, public service broadcaster, Radio, Robert Lund, Stefan Thomson, Sweden, web
Advertising Agency:
Executive Creative Director: Lance Martin
Art Director: Troy McGuinness
Copywriter: Cam Boyd
Agency Producer: Cynthia Heyd, Alina Prussky
Production House: Steam Films (Toronto) / Pioneer! (Argentina)
Director: Benjamin Weinstein
Editor: Brian Williams, Posterboy
Compositor / Online: Crush
Colourist / Transfer: Alter Ego
Audio Post Facility/ Music House: Pirate, Toronto / Human, NYC
Air Date: March 2010
Рубрика: Americas, Canada, Media, TV, Taxi 2, Yellow Pages |
Метки: Advertising, Agency, Alina Prussky, Alter Ego, Argentina, Benjamin Weinstein, Brian Williams, Canada, Cynthia Heyd, executive creative director, House, Lance Martin
Art Director, lance martin, Taxi 2, Toronto, Troy McGuinness
Advertising Agency:
Executive Creative Director: Lance Martin
Art Director: Troy McGuinness
Copywriter: Cam Boyd
Agency Producer: Cynthia Heyd, Alina Prussky
Production House: Steam Films (Toronto) / Pioneer! (Argentina)
Director: Benjamin Weinstein
Editor: Brian Williams, Posterboy
Compositor / Online: Crush
Colourist / Transfer: Alter Ego
Audio Post Facility/ Music House: Pirate, Toronto / Human, NYC
Air Date: March 2010
Рубрика: Americas, Canada, Media, TV, Taxi 2, Yellow Pages |
Метки: Advertising, Agency, Alina Prussky, Alter Ego, Argentina, Benjamin Weinstein, Brian Williams, Canada, Cynthia Heyd, executive creative director, House, Lance Martin
Art Director, lance martin, Taxi 2, Toronto, Troy McGuinness
Advertising Agency:
Executive Creative Director: Lance Martin
Art Director: Troy McGuinness
Copywriter: Cam Boyd
Agency Producer: Cynthia Heyd, Alina Prussky
Production House: Steam Films (Toronto) / Pioneer! (Argentina)
Director: Benjamin Weinstein
Editor: Brian Williams, Posterboy
Compositor / Online: Crush
Colourist / Transfer: Alter Ego
Audio Post Facility/ Music House: Pirate, Toronto / Human, NYC
Air Date: March 2010
Рубрика: Americas, Canada, Media, TV, Taxi 2, Yellow Pages |
Метки: Advertising, Agency, Alina Prussky, Alter Ego, Argentina, Benjamin Weinstein, Brian Williams, Canada, Cynthia Heyd, executive creative director, House, Lance Martin
Art Director, lance martin, Taxi 2, Toronto, Troy McGuinness
Advertising Agency: Y&R Dubai, UAE
Creative Director: Shahir Zag
Art Directors: Dinesh Tharippa, Shahir Zag
Copywriters: Shahir Zag, Dinesh Tharippa
Illustrators: Dinesh Tharippa, Deepti Gonsalves
Photographer: Dinesh Tharippa
Published: February 2010
Рубрика: Asia, Intersection, Lynx 2010, Media, Print, United Arab Emirates, Y&R |
Метки: Art Directors, creative director, Dinesh, R Dubai, Shahir, Tharippa, UAE
Advertising Agency: Y&R Dubai, UAE
Creative Director: Shahir Zag
Art Directors: Dinesh Tharippa, Shahir Zag
Copywriters: Shahir Zag, Dinesh Tharippa
Illustrators: Dinesh Tharippa, Deepti Gonsalves
Photographer: Dinesh Tharippa
Published: February 2010
Рубрика: Asia, Intersection, Lynx 2010, Media, Print, United Arab Emirates, Y&R |
Метки: Art Directors, creative director, Dinesh, R Dubai, Shahir, Tharippa, UAE
Car enthusiasts will spot their favorite car anywhere. Using this insight, we came up with an execution that didn’t talk to this audience. Instead we showed ads of feminine interest and the cars were well disguised in them. When the target audience spotted the cars, it affirmed that their Y chromosome was indeed healthy and they had no reason to worry about being drawn to these ads in the first place.
Advertising Agency: Y&R Dubai, UAE
Creative Director: Shahir Zag
Art Directors: Dinesh Tharippa, Shahir Zag
Copywriters: Shahir Zag, Dinesh Tharippa
Illustrators: Dinesh Tharippa, Deepti Gonsalves
Photographer: Dinesh Tharippa
Published: February 2010
Рубрика: Asia, Intersection, Lynx 2010, Media, Print, United Arab Emirates, Y&R |
Метки: Art Directors, Dinesh, R Dubai, Shahir, target audience, Tharippa, UAE, y chromosome
