Архив рубрики «Ogilvy»
Home and room sizes here vary as much as the people. But we wanted people to know that no matter the kind of living space they have, IKEA has a design and furniture solution to fit their lives. By using the small size of a banner to our advantage, we created a resizable ad that dynamically changes to fit the space it’s moved to. People play by clicking and dragging the banner into the shape they choose and watch as the IKEA furniture pieces work within each newly allotted space.
Advertising Agency: MEMAC Ogilvy, Dubai, UAE
Executive Creative Director: Till Hohmann
Creative Director: Preethi Mariappan
Art Director: Rafael Guida
Copywriter: Amina Abdel-Halim
Flash Developer: Sarabjeet Singh
Media Strategist: Anna Gibbons
Published: March 2010
Рубрика: Asia, House, Garden & Pets, IKEA, Ogilvy, Online, United Arab Emirates | 
Метки: Amina Abdel-Halim Flash, Anna Gibbons, Art Director, Dubai, dubai uae, executive creative director, furniture, IKEA, media strategist, Rafael Guida, space, Till Hohmann, UAE
Home and room sizes here vary as much as the people. But we wanted people to know that no matter the kind of living space they have, IKEA has a design and furniture solution to fit their lives. By using the small size of a banner to our advantage, we created a resizable ad that dynamically changes to fit the space it’s moved to. People play by clicking and dragging the banner into the shape they choose and watch as the IKEA furniture pieces work within each newly allotted space.
Advertising Agency: MEMAC Ogilvy, Dubai, UAE
Executive Creative Director: Till Hohmann
Creative Director: Preethi Mariappan
Art Director: Rafael Guida
Copywriter: Amina Abdel-Halim
Flash Developer: Sarabjeet Singh
Media Strategist: Anna Gibbons
Published: March 2010
Рубрика: Asia, House, Garden & Pets, IKEA, Ogilvy, Online, United Arab Emirates |
Метки: Amina Abdel-Halim Flash, Anna Gibbons, Art Director, Dubai, dubai uae, executive creative director, furniture, IKEA, media strategist, Rafael Guida, space, Till Hohmann, UAE
European Car Free Day, September 22 2009
Advertising Agency: Ogilvy, Budapest, Hungary
Creative Director: Bartek Rams
Art Director: Diana Pusztai
Copywriter: Judith Kun
Photographer: Tomek Albin, shootme.pl
Retouch: Stanisław Tarczyński
Published: September 2009
Рубрика: Europe, Hungary, Ogilvy, Print, Public interest, WWF |
Метки: Albin, Art Director, Bartek Rams, Budapest, budapest hungary, car, creative director, Diana Pusztai, European, Hungary, Judith Kun, retouch, September
European Car Free Day, September 22 2009
Advertising Agency: Ogilvy, Budapest, Hungary
Creative Director: Bartek Rams
Art Director: Diana Pusztai
Copywriter: Judith Kun
Photographer: Tomek Albin, shootme.pl
Retouch: Stanisław Tarczyński
Published: September 2009
Рубрика: Europe, Hungary, Ogilvy, Print, Public interest, WWF |
Метки: Albin, Art Director, Bartek Rams, Budapest, budapest hungary, car, creative director, Diana Pusztai, European, Hungary, Judith Kun, retouch, September
To promote Lacta chocolate bar in Greece, Kraft Foods and OgilvyOne Athens crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. Some people even popped up as extras in the finished film. During filming, audiences were kept updated through a blog, Facebook, Twitter, YouTube and Flickr accounts. On Valentine’s day the 27’ film aired on Greece’s top TV channel and online, with great success.
See the site and film here: http://loveinaction.gr/english
Case video here: http://vimeo.com/10550343
Advertising Agency:
Creative Director: Panos Sambrakos
Art Director: Constantinos Demetriadis
Copywriter: Konstantina Chatzaki
Account Director: Christina Alifakioti
Web Programmer: George Alatzas
Published: February 2010
Рубрика: Confectionery & Snacks, Europe, Greece, Lacta, Ogilvy, Online |
Метки: Art Director, Athens, athens greece, Christina Alifakioti, Constantinos Demetriadis, film, George Alatzas, Greece, Lacta, OgilvyOne, valentine s day
Broaden your child’s horizons. Red Balloon. English classes for kids.
Advertising Agency: Ogilvy, São Paulo, Brazil
Executive Creative Director: Anselmo Ramos
Head of Art: Denis Kakazu
Creative Director: Fred Saldanha
Art Directors: Eduardo Doss, Denis Kakazu
Copywriter: Hugo Veiga
Published: February 2010
Рубрика: Americas, Brazil, Education, Ogilvy, Print, Red Balloon |
Метки: Art, Art Directors, Brazil, Broaden, Creative, Denis Kakazu, Director, director fred, Eduardo Doss, executive creative director, Fred Saldanha, Hugo Veiga, Paulo, Red Balloon
Broaden your child’s horizons. Red Balloon. English classes for kids.
Advertising Agency: Ogilvy, São Paulo, Brazil
Executive Creative Director: Anselmo Ramos
Head of Art: Denis Kakazu
Creative Director: Fred Saldanha
Art Directors: Eduardo Doss, Denis Kakazu
Copywriter: Hugo Veiga
Published: February 2010
Рубрика: Americas, Brazil, Education, Ogilvy, Print, Red Balloon |
Метки: Art, Art Directors, Brazil, Broaden, Creative, Denis Kakazu, Director, director fred, Eduardo Doss, executive creative director, Fred Saldanha, Hugo Veiga, Paulo, Red Balloon
