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Home and room sizes here vary as much as the people. But we wanted people to know that no matter the kind of living space they have, IKEA has a design and furniture solution to fit their lives. By using the small size of a banner to our advantage, we created a resizable ad that dynamically changes to fit the space it’s moved to. People play by clicking and dragging the banner into the shape they choose and watch as the IKEA furniture pieces work within each newly allotted space.

Advertising Agency: MEMAC Ogilvy, Dubai, UAE
Executive Creative Director: Till Hohmann
Creative Director: Preethi Mariappan
Art Director: Rafael Guida
Copywriter: Amina Abdel-Halim
Flash Developer: Sarabjeet Singh
Media Strategist: Anna Gibbons
Published: March 2010

Home and room sizes here vary as much as the people. But we wanted people to know that no matter the kind of living space they have, IKEA has a design and furniture solution to fit their lives. By using the small size of a banner to our advantage, we created a resizable ad that dynamically changes to fit the space it’s moved to. People play by clicking and dragging the banner into the shape they choose and watch as the IKEA furniture pieces work within each newly allotted space.

Advertising Agency: MEMAC Ogilvy, Dubai, UAE
Executive Creative Director: Till Hohmann
Creative Director: Preethi Mariappan
Art Director: Rafael Guida
Copywriter: Amina Abdel-Halim
Flash Developer: Sarabjeet Singh
Media Strategist: Anna Gibbons
Published: March 2010

Check out the site: http://www.missdiorcherie.com

This is the website of Miss Dior Cherie, the new star franchise of the Dior perfum portfolio. You can see the TV and magazine ads on the website too.

Advertising Agency: existenz, Paris, France
Creative Director: xpolab.com
Art Director:Marc Fouchard
Published: April 2010

Check out the site: http://www.missdiorcherie.com

This is the website of Miss Dior Cherie, the new star franchise of the Dior perfum portfolio. You can see the TV and magazine ads on the website too.

Advertising Agency: existenz, Paris, France
Creative Director: xpolab.com
Art Director:Marc Fouchard
Published: April 2010

Creativity and technology collide in the latest web project out of interactive studio GRAND, as rock act Hail the Villain go online to promote their forthcoming release, Population: Declining.

Set in the repressive Metal City, HailTheVillain.com is the first chapter in a story where everything is not as it seems. As the city’s residents go about their daily lives, Villains, imposters from the Dead Dimension, are roaming their streets undetected, feeding on the innocent as they plan for world domination.

The website opens with family man and steel factory worker Drake Carter ending his affair with seductive co-worker Thea Landa, sparking a chain of events that leads to Drake’s murder at the hands of his former lover and secret Villain as she moves to claim his soul for herself.

Freezing time in that brutal and savage moment, the website allows users to navigate through the scene to unlock character back-stories, clues, downloads and to participate in the story by becoming Villains and sharing messages with the band.

The concept for the website grew out of a series of sketches the band had created as a rough draft for a comic book inspired by the sounds of their new album, Population: Declining. Developing the site’s narrative in conjunction with partnering company Rune, GRAND set out to design a website with a difference, building a range of engaging features to plug into and enhance a story crafted to showcase the band’s music.

Interactive Agency: Grand, USA
Creative Director: Luke Canning
Technical Director: Matthew Quinn
Flash Developers: Stuart Evans, Tony Pilger
Software Developer: Joel Kronenberg
Interactive Designer: Luke Canning
Graffiti: Flying Fortress, 6:10
Original Story & Character Development By: RUNE Entertainment & Hail the Villain
Production Studio: RUNE Entertainment
Director: Paul Wollenzien
Producer: Nancy Nor
Story: Peter Nalli, Paul Wollenzien
Copywriters: Peter Nalli, Graham Perkins
3D Artists: Ricardo Gomez, Javier Castellanos, Tim Dormady, Martin Krol, David Young, Matt Pierce, Aaron Barr and Clayton Manson-Hing
2D Artists: Matthew Lau, Peter Nalli, Kay Huang, Trevor Spencer
Animation: Rob Gennings, Javier Castellanos
Sound Design: Mike Headford

Let´s Celebrate Humanity in the Office.
Office Truths. Anything can be forgiven al Christmas.

Advertising Agency: Communion, Rosario, Argentina
Creative Director: Javier Birollo Sosa
Art Director: Emmanuel Rovere
Copywriter: Javier Birollo Sosa
Published: February 2010