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Bayer Aspirin 500: Headache

Headaches?

Advertising Agency: Graffiti BBDO, Bucharest, Romania
Creative Director: Mihai Gongu
Art Director: Gelu Florea
Copywriter: Ana-Maria Taralunga
Illustrator: Robert& Vlad
Photographer: Vitalie Brega
Published: April 2009

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Bayer Aspirin 500: Muscle pain

Muscle pain?

In order to promote the pain relieving effect of Aspirin from Bayer, we painted graffiti at the subway, showing people hurting while exposed to head, back and muscle pains. We made use of the billboard frame and its close surroundings (walls, pipes, stairs etc) that worked like pain generators for our characters.

Advertising Agency: Graffiti BBDO, Bucharest, Romania
Creative Director: Mihai Gongu
Art Director: Gelu Florea
Copywriter: Ana-Maria Taralunga
Illustrator: Robert& Vlad
Photographer: Vitalie Brega
Published: April 2009

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Bayer Aspirin 500: Back pain

Back pain?

Advertising Agency: Graffiti BBDO, Bucharest, Romania
Creative Director: Mihai Gongu
Art Director: Gelu Florea
Copywriter: Ana-Maria Taralunga
Illustrator: Robert& Vlad
Photographer: Vitalie Brega
Published: April 2009

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IKEA: Resize-a-Room

Home and room sizes here vary as much as the people. But we wanted people to know that no matter the kind of living space they have, IKEA has a design and furniture solution to fit their lives. By using the small size of a banner to our advantage, we created a resizable ad that dynamically changes to fit the space it’s moved to. People play by clicking and dragging the banner into the shape they choose and watch as the IKEA furniture pieces work within each newly allotted space.

Advertising Agency: MEMAC Ogilvy, Dubai, UAE
Executive Creative Director: Till Hohmann
Creative Director: Preethi Mariappan
Art Director: Rafael Guida
Copywriter: Amina Abdel-Halim
Flash Developer: Sarabjeet Singh
Media Strategist: Anna Gibbons
Published: March 2010

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IKEA: Resize-a-Room

Home and room sizes here vary as much as the people. But we wanted people to know that no matter the kind of living space they have, IKEA has a design and furniture solution to fit their lives. By using the small size of a banner to our advantage, we created a resizable ad that dynamically changes to fit the space it’s moved to. People play by clicking and dragging the banner into the shape they choose and watch as the IKEA furniture pieces work within each newly allotted space.

Advertising Agency: MEMAC Ogilvy, Dubai, UAE
Executive Creative Director: Till Hohmann
Creative Director: Preethi Mariappan
Art Director: Rafael Guida
Copywriter: Amina Abdel-Halim
Flash Developer: Sarabjeet Singh
Media Strategist: Anna Gibbons
Published: March 2010

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Amazon Kindle: Book

Take only what you need.

Advertising School: Cuca Escola de Criativos, São Paulo, Brazil
Copywriter: Gustavo Costa
Art Director: Breno Ribeiro

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Amazon Kindle: Cartoon

Take only what you need.

Advertising School: Cuca Escola de Criativos, São Paulo, Brazil
Copywriter: Gustavo Costa
Art Director: Breno Ribeiro

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