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Bayer Aspirin 500: Headache

ivan — Thu, 08 Apr 2010 13:07:14 +0000

Headaches?

Advertising Agency: Graffiti BBDO, Bucharest, Romania
Creative Director: Mihai Gongu
Art Director: Gelu Florea
Copywriter: Ana-Maria Taralunga
Illustrator: Robert& Vlad
Photographer: Vitalie Brega
Published: April 2009

Bayer Aspirin 500: Muscle pain

ivan — Thu, 08 Apr 2010 13:07:11 +0000

Muscle pain?

In order to promote the pain relieving effect of Aspirin from Bayer, we painted graffiti at the subway, showing people hurting while exposed to head, back and muscle pains. We made use of the billboard frame and its close surroundings (walls, pipes, stairs etc) that worked like pain generators for our characters.

Bayer Aspirin 500: Back pain

ivan — Thu, 08 Apr 2010 13:05:39 +0000

Back pain?

IKEA: Resize-a-Room

ivan — Thu, 08 Apr 2010 10:53:04 +0000

Home and room sizes here vary as much as the people. But we wanted people to know that no matter the kind of living space they have, IKEA has a design and furniture solution to fit their lives. By using the small size of a banner to our advantage, we created a resizable ad that dynamically changes to fit the space it’s moved to. People play by clicking and dragging the banner into the shape they choose and watch as the IKEA furniture pieces work within each newly allotted space.

Advertising Agency: MEMAC Ogilvy, Dubai, UAE
Executive Creative Director: Till Hohmann
Creative Director: Preethi Mariappan
Art Director: Rafael Guida
Copywriter: Amina Abdel-Halim
Flash Developer: Sarabjeet Singh
Media Strategist: Anna Gibbons
Published: March 2010

IKEA: Resize-a-Room

ivan — Thu, 08 Apr 2010 10:53:04 +0000

Amazon Kindle: Book

ivan — Thu, 08 Apr 2010 06:02:06 +0000

Take only what you need.

Advertising School: Cuca Escola de Criativos, São Paulo, Brazil
Copywriter: Gustavo Costa
Art Director: Breno Ribeiro

Amazon Kindle: Cartoon

ivan — Thu, 08 Apr 2010 06:02:05 +0000

Take only what you need.

Advertising School: Cuca Escola de Criativos, São Paulo, Brazil
Copywriter: Gustavo Costa
Art Director: Breno Ribeiro

Coors Light: Mountains

ivan — Thu, 08 Apr 2010 04:03:45 +0000

Electric Art’s Creative Director, Bruce Bigelow, said the creative team at Draftfcb Chicago approached them with a real technical challenge - to create a mountain range in 3D “that was so beautiful it felt like one of those days on the slopes that's crisp and cold, and the powder is 6' deep, but you could ski in a T-shirt". The most technically challenging part was that the range needed to have the ability to be "shot" from a variety of different angles. We started by sketching "hero" shapes in pencil for approval, then sculpting in high detail in 3D. The scene was painstakingly lit and snow materials made, then rendered at extreme hi-res. An enormous amount of detail, atmosphere and sky was then added in retouching to the already detailed 3d canvas using some techniques that were developed on the job. It was a brave decision by Coors and Draftfcb to try an unproved method and they were rewarded with great images that were well above the benchmark.”

Advertising Agency: Draftfcb Chicago, USA
SVP, Creative Director: Julio Desir
SVP, Creative Director: Howie Ronay
Senior Art Director: Rich Romero
Art Buyer: Lisa Bellis
Print Producer: Ami Walters
Account Director: Ben Feeney

Production: Electric Art
Creative Director: Bruce Bigelow
Producers: Tania Jaroudy, Yvonne Moxham
3D Artists: Rhys White, Damian Kozma, Rachael Dunk
Senior Retoucher: Innes Robins

Dior: Miss Dior Cherie

ivan — Thu, 08 Apr 2010 02:24:46 +0000

Check out the site: http://www.missdiorcherie.com

This is the website of Miss Dior Cherie, the new star franchise of the Dior perfum portfolio. You can see the TV and magazine ads on the website too.

Advertising Agency: existenz, Paris, France
Creative Director: xpolab.com
Art Director:Marc Fouchard
Published: April 2010

Dior: Miss Dior Cherie

ivan — Thu, 08 Apr 2010 02:24:46 +0000

Check out the site: http://www.missdiorcherie.com

This is the website of Miss Dior Cherie, the new star franchise of the Dior perfum portfolio. You can see the TV and magazine ads on the website too.

Advertising Agency: existenz, Paris, France
Creative Director: xpolab.com
Art Director:Marc Fouchard
Published: April 2010